Keyword : Election, Information, Social Media, Youths, and Voting Apathy
Author(s) : EDEANI, Sullivan Kosorochi
Abstract :
The study assesses the influence of social media messages on the voting attitudes among Enugu Youths. The rationale was to ascertain why the young population of Nigerian youths has a low voting interest during elections and how they utilize social media and its influence on their voting behaviour. The study used survey and interview methods to obtain mixed views of Enugu Youths within three local government areas of Enugu state; these include Enugu South, East, and North. The study finds that Enugu youths residing within the metropolis are very active on social media, although that does not influence their voting preferences. The study recommends that the government intensify its Information Communications Technology (ICT) drive and strategy in education and other essential sectors to give citizens more access to information. In addition, the study suggests that political parties and election institutions increased online presence on social media platforms will enhance voting interest among Enugu Youths.
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