Keyword : Re-Directing, Nigerian Mass Media, National Integration
Author(s) : Dr. Chijioke Odii; Dr. Maxwell M. Ngene & Dr. Josephat Okoye
Abstract :
National integration has remained elusive in Nigeria for several decades now. This unhealthy trend has been partly blamed on the activities of the mass media in the country. The media united Nigerians to fight for the country‟s independence. The same media tore the citizens apart, shortly before the attainment of independence. The seed of mutual suspicion and discord sown among the ethnic groups by the pre-independence press is still the bane of the country‟s national life. The media have continued to fuel ethnic rivalry in the country. The paper adopted the library research method. This paper centres on re-directing the Nigerian media to achieve national integration. It argues that the mass media can still be used to preach and achieve national integration rather than parochial ethnic and regional identities and loyalties in Nigeria. The study recommends that national integration should be included in journalism education curriculum in Nigeria; Nigerian journalists should be sensitized by media organizations and the civil society on the need to uphold national integration in journalism practice and media reports that fuel national disintegration should be sanctioned by relevant regulatory bodies.
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