EFFECT OF CONSUMER BEHAVIOUR ON SUSTAINABLE DEVELOPMENT (A CASE STUDY OF UNILEVER NIGERIA PLC)


Keyword : Sustainable development, consumerbehavior, consumer, consumption, environment


Author(s) : Samaila MANDE And Kehinde Olaide TAOFEEK

Abstract :   


The research is focused on the impact of consumer behavior on sustainable development goals (goals 12) of the United Nations. It further investigates the consequent effects of consumer behavior on sustainable development. Data from this study were collected from a sample of 80 respondents through questionnaires .We employed Pearson Product Moment Correlation and Statistical Packages for Social Sciences to analyze the data .The findings of this paper provide empirical support to the proposed relationships. More specifically, sustainable consumption practices were found to have significant impact on sustainable development goals, the findings also support a positive impact of sustainable consumption reducing the absorption of natural resources and minimizing wastes of such resources. The study advocates implications for organizations regarding strengthening the practice of sustainable consumption to achieve sustainable development in the society.

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