Keyword : Awareness and Exposure, Get It Together, Media Campaign, Family Planning South-East Nigeria
Author(s) : Chukwudi Justus ANYIANUKA, PhD
Abstract :
Nigeria’s burgeoning population currently estimated at 195 million, with a high fertility and equally high maternal and morbidity rates, has been subject of several social commentaries and academic inquiries predicting looming demographic danger and advocating effective family planning policies in the face of dwindling natural resources, decay in infrastructure and absence of social services. This study investigated the ‘get it together’ media campaigns of the Nigerian Urban Reproductive Health Initiatives - NURHI - designed to address the population challenge. The campaign employs multi-platform social media components, song, skits and regional ambassadors, and uses newspaper, magazine, television and radio channels to create awareness and persuade couples in South-East Nigeria to embrace family planning practices. This study, therefore, sought to determine the extent of exposure of women of reproductive age in South-East Nigeria to the messages of the ‘get it together’ media campaigns and their family planning awareness and practices. Deploying survey research design, a sample size of 384 women of reproductive age (15-49 years) in South-East Nigeria was used for the study. Findings indicate that women of reproductive age in the zone have low knowledge of family planning techniques promoted by the campaign and that respondents are exposed to it through radio, TV and the social media. It is therefore recommended that NURHI should carryout an evaluation of the ‘get it together’ campaign,
to re-strategize and increase public knowledge of the campaign.
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