Keyword : Young mothers, Influence, Zee World programmes
Author(s) : Michael Ibe Ukaegbu PhD., Genevieve A Inyang & Chinwedu J. Ojukwu
Abstract :
The paper studied Zee World programmes and young mothers in the chaplaincy of the Catholic Institute of West Africa, Port Harcourt. The paper noted that consumers expended huge time and resources on cable television sites to keep track with new and available movies. Young mothers in the chaplaincy are not excluded from the obsession. The discourse centred on the extent the exposure to Zee World Programmes has impacted on young mothers in the chaplaincy. The study undertook four research objectives which are to determine the level of consumption of Zee World programmes by young mothers in the chaplaincy of the Catholic Institute of West Africa, Port Harcourt, examine the extent of influence of Zee world Programmes on family bond, determine what moral lesson(s) young mothers in CIWA Chaplaincy, Port Harcourt draw from Zee World Programmes and to examine the influence of Zeeworld Programmes on the social relationship among young mothers in the chaplaincy of the Catholic Institute of West Africa, Port Harcourt.This study anchored on the Uses and Gratification Theory and Cultivation Media Theory. The descriptive survey method was used with the questionnaire as instrument of data collection. The purposive sampling was used for the study. The population is 1050 and a sample size of 450 respondents drawn from ten (10) strata. Two hundred and fifty-two (252) copies of the questionnaire were returned and used for analysis. The findings show that the exposure of young mothers to Zee World Programmes have some negative effect on family bond as couples engage in frequent arguments over Zee World programmes. The study also discovered that apart from providing leisure, young mothers learn some moral lessons from Zee World programmes. It was recommended among other suggestions that young couples dispose themselves for dialogue on the best time for Zee World programmes in the family. Also, that the National film and Video Censors Board should regulate movies with possible negative impacts, while young mothers should be considerate and sensitive to their roles in the family.
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