Keyword : Aesthetics .Communication .Graphics .Newspaper .Nigeria .Readability
Author(s) : Festus Prosper Olise & Sunday Akpobo Ekerikevwe
Abstract :
This study, investigated readability problems associated with readers of newspaper in Nigeria with reference to The Guardian Newspaper. The study became following the assumptions that readability problems do exist and are barriers to effective communication among newspapers’ readers. Anchored onthe perception theory, the descriptive survey research design was adopted with the aid of 6-item questionnaire. The sample constituted 400 readers of The Guardian newspaper in the University of Benin (UNIBEN) purposively selected among staff and students with background knowledge of the study. Data obtained were analyzed and presented with the aid of simple percentages and frequency tables. Findings indicated that there exist readability problems among readers of The Guardian newspaper. Also, it was discovered that the use of small point sizes by The Guardian newspaper was the major problem affecting readability of the newspaper among the selected staff and students of UNIBEN. Therefore, the study concluded that the business of newspaper page planning, font size determination, general aesthetics and graphic designs remain key factors in achieving wider readability and acceptability. Hence, it was recommended that all those involved in the business of newspaper page planning, font size determination, graphic designs etc need to be incorporated in the research team understudying readers’ reactions so as to enable them plan their newspaper with the current demands and taste of their teeming readers among other things.
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