Winning the War against Ebola Virus through our Television Screens


Keyword : .Channels TV .Ebola virus .Knowledge .Behaviour


Author(s) : Blessed F. Ngonso, Ambrose Uchenunu & Sharon Onuiri

Abstract :   

This study examined the influence of media messages on knowledge level and behavioural change among residents of Lagos satellite Town on Ebola virus outbreak in Nigeria in 2014. This study was restricted to Channels Television messages on Ebola Virus. Survey method was adopted for the study and a sample of 198 was drawn from a population of 328,975(173,742 were male and 155,233 were female) using Taro Yamane formula. A set of questionnaire was developed and used to obtain data for the study. The study findings showed that Channels television was effective in disseminating information concerning Ebola virus. The findings further revealed that the effectiveness of Channels television messages on Ebola increased knowledge level and changed the health behaviour of respondents. The researchers concluded that effective messages have positive impact on media audience and recommended that television programmes on health should be educative, informative, entertaining persuasive and also suitable for all ages. Broadcast organizations particularly television stations should partner with health and healthrelated institutions for better health information. Government should be quick in engaging the mass media in the dissemination of information to the public.

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