Keyword : Social Media .Political participation .Electorates .Elections
Author(s) : Godwin Okoye & Felix Ugwuanyi
Abstract :
This study examines the use of social media as emerging tool for political participation in the 2015 presidential election in Nigeria. In carrying out the study, survey research method was used. The study population was the registered voters in the South East. A total of three hundred and ninety-two (392) respondents were used for the study. The multi-stage sampling technique was used in selecting the respondents. The result revealed that although the use of social media in the mobilization of the electorate to participate in the 2015presidential election was still at the average level, the social media have contributed significantly to the appreciable level of turnout and effective participation of the electorate as witnessed in the 2015 presidential election in Nigeria. Also, ignorance and poverty were discovered to be the major factors hindering the effective use of social media in voter mobilization in the 2015 presidential election. Based on these research findings, the researchers recommended that serious, intensive and aggressive enlightenment should be embarked on by politicians to create the much desired awareness in the electorate to become more informed about the importance or potentials of social media in political participation. Politicians should be more actively involved in using the social media to mobilize the electorate during campaigns since many of the electorates are now showing interest in the social media. More Internet facilities especially in the rural areas should be provided for effective online participation and usage by the electorate.
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