Keyword : Television Station .Depressed Economy .Revenue Generation .Digitalization
Author(s) : Nkechi Ver Iwuchukwu
Abstract :
Media survival is a challenge in every depressed economy. In the absence of the media, societal development can be stalled since the information which it requires for advancement would be non-existing. This scenario showed why a study of “Television stations in a depressed economy” was necessary, using the NTA Channel 12, Owerri, as area of study. The study used the survey research method to sample the views of 399 respondents who represented the population of Owerri, where the study was conducted. It was found that
programme content which satisfied the needs of the audience helped stations to retain loyalist and even expand their audience share. It was also discovered that effective programming which addresses the interest of the station‘s audience, accounted for their desire to patronize the station. It meant that programme content must be relevant to the expectations of television audience for a television station to remain afloat.
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