Public Relations Strategy in the Catholic Church: An Investigation on Ten Preferred Parishes in Enugu Urban

Keyword : Public Relations .Preferred .Church .Strategy .Investigation

Author(s) : Clementina Obiageli Okafor & Everistus Offor

Abstract :

This review is an attempt to scrutinize the function of Public Relations Strategy in the religious mission of evangelization, employing ten preferred Catholic parishes as a folder revision. The purposes of the cram are to scan the traits and practice of Public Relations in Catholic Church with particular allusion to some preferred Catholic parishes in Enugu urban for the broadcast of the personalityimage of Catholic parishes in Enugu Metropolis, to pigeonhole some communicative obstacles such parishes have walloped while applying Public Relations strategy, and advocate techniques for enhancing the actualization of Public Relations approach in and outside the selected Catholic parishes in Enugu urban. The result of the investigation indicated that 50% of the respondents opined there was a lack of serviceable Public Relations component in their parishes. 40% of the feedback argued they utilized video coverage to prop up the proceedings of their parishes, even as an additional 88.89% of the respondents held they make use of public Relations to spread the good news of Jesus Christ. There were other obstacles that hinder effective PR efforts which the review established, such as funding, lack of PR proficiency, the size of the Church and lack of knowledge. Resolutions submitted to overcoming such communicative imbroglio consist of: allotment of sufficient financial resources, leadership edification, and construction of consciousness and reformation of managerial formation. Inter alia, the investigation suggested that each branch in a Catholic parish ought to encompass Public Relations element separately from the Public Relations part of the Church. By so doing, every wing of the Church will exert a pull on prospective members of into the Church. The revision concluded that to avoid Catholic pastoral activities from being veiled in inscrutability, Catholic parishes no matter their size, ought to launch Public Relations components to broadcast pastoral proceedings utilizing the most broadly pertinent means of communication.

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