Keyword : Television messages, Agricultural innovation, Communication, Influence, Nigeria
Author(s) : Ucheanya Florence; Tsegyu Santas & Muhammad Sani Rabiu
Abstract :
This study sought to investigate the extent to which television messages have helped farmers in knowledge and adoption of agricultural innovations in Kwara State. The objective of the study is to find out the level of awareness of television messages for knowledge and adoption of agricultural innovation among farmers in Kwara State, Nigeria. The study is grounded in the Technological Determinism Theory. Survey research method was adopted and based on a population of 250,000 residents of the study area, a sample of 384 respondents was polled using the Krejcie and Morgan formula for sample size determination. The findings revealed that farmers in Kwara State 38.7%) actively use television to access information on agricultural innovations. Additionally, the study found a significant relationship between broadcast media and farmers' knowledge and adoption of agricultural innovations. Also, the study revealed that Kwara TV agricultural programmes are effective in improving farmers’ agricultural skills with 113 (31.7%) respondents affirming to its effectiveness. The study further revealed that respondents learnt and adopted new farming techniques from agricultural innovations programme on Kwara TV such as improved variety of seeds, soil selection and application of fertiliser of various types, preservation methods, judicious distribution of crops as well as livestock farming, fish culture and agro-forestry. Based on the findings, the study concluded that television messages on agricultural innovation have contributed tremendously to knowledge and adoption of agricultural innovation by farmers in Kwara State. Despite the efforts of the government, common challenges persist, including addressing usage of language, lack of farmer participation in agriculture innovation programme development, lack of sufficient skills by farmers, fear of crop animal failure and high cost of the purchase and adoption of the agricultural innovation among several others. Based on the findings and conclusion, the study recommended, among other things, the establishment of community viewing centers and the integration of other agricultural information channels with broadcast media to further promote innovation and development in the agricultural sector in these states and across Nigeria.
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