Influence of Peter Obi's Media Engagement on 2022 Voters Registration among the Youths of Nkanu West L.G.A Enugu State

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Author(s) : Odii, Chijioke PhD, Mrs. Ijeoma Adeline Ikwueze, Sebastine C. Okafor & Nwobodo, Amarachi Josephine

Abstract :

Engagement on 2022 Voter‟s Registration among the Youths of Nkanu West LGA of Enugu State”. In conducting this work four research objectives were raised, among this objectives are; To ascertain the extent to which youths in Nkanu West LGA were exposed to Peter Obi‟s media engagement, To find out the extent to which Peter Obi‟s media engagement influenced the knowledge level of youths on the voter‟s registration and to also determine the extent to which Peter Obi‟s media engagement influence the attitude of youths on voters registration. Relevant materials were reviewed and theories of Agenda Setting and Social Judgment were use as theoretical framework for this research work. Survey research method was used to investigate the variables in this work using the instrumentality of questionnaire; after the analysis finding showed that the youth of Nkanu West LGA were greatly exposed (90%) to Peter Obi‟s media engagement it was also found that (60%) of the Youths have a good knowledge Peter Obi‟s media engagement and the result also showed that the Peter Obi media engagement influence their behaviour. Based on this findings it was recommended among others that the political candidates should embrace the media engagement especially social media for successive political campaigns that grants the electorate the interactive opportunity with the political candidates. Also, the government should think of trying to regulate the operations of media. They should think out a way of verifying or regulating “who posts what” in these media urgently. Also, very pertinent that the media and INEC should introduce strategies that will enhance the effectiveness of the media in enlightening and sensitising the

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