Keyword : Social media, organic, skincare, advertisement, Renaissance University
Author(s) : Chijioke Odii, Maxwell M. Ngene, Josephat Okoye, PhD & Dumebi Nneoma Nwachukwu
Abstract :
organic skincare products. Survey research design was adopted in the study, with questionnaire as the instrument for data collection. The population of the study comprised the female undergraduate students of Renaissance University Ugbawka, Enugu State. The Australian Calculator for sample size determination was used to determine the sample size for the study. The findings of the study indicated that the respondents were highly exposed to social media advertisements on organic skincare products. The study also found that social media advertisements influenced the respondents’ behaviour and attitude towards organic skincare products in different ways. The findings of the study equally revealed that, while social media advertisements provided sufficient information to guide the audience on the use of organic skincare products, the advertisements did not provide sufficient information on the side effects of the products. It is recommended that social media advertisements on organic skincare and other products should provide clear information on the side effects (if any) of the advertised products. Secondly, audience of social media advertisements should find out the side effects of the advertised products before making buying decisions.
Music and Teens in Advertising: Influence of Music in Always Sanitary Pad Television Advertisement among Teens in Ikeja Nigeria
Oluwafisayo F. Abdul & Damilola Labake Bamigboye
The Danger of a Single War: Anti-Corruption Crusade of President Muhammadu Buhari in the Court of Public Opinion
Peace Ireju Amannah & Josephine Osatohanmwen Adeyeye
Determinant of Profitability of SMEs in Nigeria (A Study of Ogun State)
Oluwakayode David Oke & Margaret Adebimpe Oke
The Impact of Non-performing Loans on the Performance of Commercial Banks: A Case Study of GTB, Skye Bank and Zenith Bank
Chukwuemeka Ojukwu
Technological Determinism and the Technological Acceptance Model: New Media versus Old Media in the Communication Revolution
Christian C. Ngwu & Uchenna C. Anioke
When Help Turns Awry: Assessing how Social Media Re-victimize Victims of Sexual Violence in Nigeria
Chijioke Odii & Maxwell M. Ngene
Indigenization Paradigm: A Must Shift for Akwa Ibom Broadcasting Corporation (AKBC) Television Programme Content
Bassey Nsa Ekpe
We Have no Faith in the Police An analysis of Media Audience Awareness, Attitude and Use of Security Numbers in Exposing Crimes in Enugu State
Izuchukwu Z. Ugwu, A. C. Ekwueme & Nnamdi George Nzekwe
A Dissection of the Waning Investigative Journalistic Practices in Nigeria
Clementina O. Okafor & Theophilus Oko
The Politics of Newspaper Framing of the 2015 Presidential Election Results in Nigeria
Moses Chukwubuikem Ani, Endwell Onyinye Nyekwere, Uchechi Queen Nwanguma & John Ugwuanyi
Readability Problems in The Guardian Newspaper among Selected Staff and Students of the University of Benin, Nigeria
Festus Prosper Olise & Sunday Akpobo Ekerikevwe
Print Media Coverage of the Exclusive Breastfeeding Programme (2016-2017)
Ibituru I. Pepple & Ijeoma J. Acholonu
Comparative Evaluation of Nigerian Newspapers’ Coverage of Political Violence, 2003-2011
Vaungwa Apaa Nyihar Tine
Buhari’s First Year Anniversary in the Eyes of Nigerian Newspapers: An exploratory analysis of the most relevant frames
Fatima I. Abubakre
Corruption and Newspaper Collapse in Nigeria: Evidence from The Comet, The Democrat and New Nigerian Newspapers
Gausu Ahmad & Ibrahim Jimoh