Keyword : Media .Environment .Consciousness .Pollution .Waste/Refuse .Waste Disposal Practices
Author(s) : Michael O. Ukonu, Uchenna Anorue & Brenda M. Uji
Abstract :
This paper is a survey of the environmental consciousness of residents of Nsukka Urban. Using rational environmentalism as theoretical anchor, the study sought to find out the extent of awareness of the residents of Nsukka on environmental pollution, their views on environmental degradation as well as the factors that affect environmental awareness in Nsukka. Respondents from three major constituents of Nsukka were randomly selected. Results indicated high awareness of environmental messages as disseminated through the mass media. However, awareness of environmental issues was limited to refuse disposal and associated health risks. Awareness of environmental health did not translate to positive action in helping to maintain a clean environment. Awareness level of residents is affected by the volume of information on environmental issues, which was low. The study stressed the need for the provision of facilities to aid the compliance of people in partnering government and other agencies in the maintenance of clean environment. Media messages should emphasize the importance of individual contributions in assuring healthy environment by portraying them as personal concerns rather than just government concern. The messages should also widen in scope to cover various environmental issues such as shifting rain patterns and its impact on agricultural productivity.
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